Shigesato Itoi

Shigesato Itoi (糸井 重里, Itoi Shigesato; born November 10, 1948) is a Japanese copywriter, essayist, lyricist, game designer, and actor. Itoi is the editor-in-chief of his website and company Hobo Nikkan Itoi Shinbun ("Almost Daily Itoi Newspaper") where he is currently the chairman and CEO.

He is best known outside Japan for his work on Nintendo's Mother series of games, a series in which he co-owns with the game company, as well as his self-titled bass fishing video game.