Good Smile Company

Good Smile Company, Inc. (株式会社グッドスマイルカンパニー, Kabushiki-gaisha Guddo Sumairu Kanpanī; also known as GSC or Good Smile) is a Japanese video game developer and hobby product manufacturer headquartered in Chiyoda, Japan. It was formed in May 2001 as an event management and talent company by corporate executive Takanori Aki.

The company's products include that of the Nendoroid and Figma product lines, as well as scale figures primarily in PVC. In addition to production and manufacturing, it is also known for its racing team, Good Smile Racing.